You’re used to building stakeholder alignment, setting clear project management parameters and pulling together all the platforms and playbooks at your disposal. While you’re setting expectations internally, you’ll also need to get an understanding of your customers. Who are they, what problems does your product solve for them, and how best can you reach them? This will form the core of your strategy and sets you up for success in the following weeks. Is it product launches, sales enablement, or maybe the website?
For the final month, your primary focus should be to become a leader. When building a 360 view of the organization, its processes, and its people, it is recommended to observe how sales, marketing, operations, and senior management operate. This will provide considerable insight into your opinions and how to proceed in the first 30 60 90 day plan marketing manager by okslides.com
Be prepared to challenge your team and even your CEO to present your own ideas. Obviously, you’ll need to be able to justify your reasons to have any chance of convincing them. You’ll also need to be very professional in your approach and communicate your ideas calmly and clearly. Especially when you’re a manager, you will have a lot of pressure riding on your shoulders. It’s important to have people who can lend an ear and offer you support as there is nothing worse than bottling up your stress.
“I want to lose five pounds within two days.”- Unrealistic goal. Sarah Lindley, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans, and campaigns. 2023 Digital marketing trends – What are the latest innovations you could be investing in?
If you are not asked to create a 90 day plan, it is still worth having one. On a personal and professional level, this gives you a sense of direction and is also something to refer to if anyone ever questions your ideas. A 90 day plan is a clear course of action for an employee when they start a new job role. Speaking of bottlenecks, your final 30 days of your plan should be focusing on the areas of the business that can achieve the results the fastest.
Learning goals focus on skills you want to learn or improve to drive better outcomes at your job. For example, if you’re responsible for creating website content at your company, you might want to learn new HTML or CSS skills. Budgeting can be tricky and takes a lot of time and thought. To help you get started and save some valuable time during the crucial first months, our team at Beacon Digital created in-depth annual marketing budget templates for new marketing directors.
After this, I swore I’d always prepare for whatever role I had. Of course, every role I went on to hold, within the first 90 days, I would find myself facing new ‘first experiences’. Hiring managers planning to empower new hires to succeed in their jobs. Becoming an expert in your industry will give credibility to your brand among target audiences building trust as they consider you the go-to source for answers. For example, if your goal is revenue growth then we must take a look at conversions, CAC, CLV, churn rate, etc.
Since you now have a good overview of the marketing funnel and organization as they are today, you can check off each area to help you decide which bigger projects to execute. By mapping out the process of how to transform a visitor into a paying customer, you are outlining the customer’s journey from start to finish. This is a key resource for both the sales and marketing teams as they understand how to nurture a warm lead. By understanding how your competitors attract new customers, and whether or not these methods are successful, you can start to build on your existing marketing strategy. A 90 day plan works because it takes into account just how agile marketing managers are in the current climate. You might also be asked to create a 90 day plan a few days into your new role.
The real target for you here is to collect as many insights as possible to strategize every stage of the funnel. An important objective within the first thirty days is all the product, industry, and company knowledge that you can soak in. Educating yourself about what the product does, how it helps customers, and what its limitations are can be very important when identifying buyer personas. Social listening remains one of the most popular techniques to understand and analyze target audiences. Since these are your potential customers, listening to their ideas, needs, and pain points can be a massive advantage in your pursuit of planned goals.